Horses
What Actually Is “Ethical” Horse Breeding?
“Ethical breeding” is a phrase that’s widely used, but rarely clearly defined. In practice, many breeding decisions are still driven
January 30, 2026
We follow the most up-to-date, evidence-based methods in animal behaviour; rooted in neuroscience, ethology, and emotional well-being.
Struggling with your dog’s behaviour? We offer calm, kind support for common challenges at any age.
Support for horses that feel anxious, misunderstood, or hard to handle – using trust-based, force-free methods.
When your cat’s behaviour becomes challenging, we help you uncover the cause and gently restore balance at home.
We take the time to understand the why, so we can support the how.
We work under the principles of:
Whether you’re in a deep crisis or just want to feel more connected to your animal, you’re in the right place.
I’m Paige Grala, a Qualified Animal Behaviourist (DipCABT), recognised by the South African Veterinary Council (SAVC), based in Cape Town. I specialise in ethical, species-specific behaviour support for horses, dogs, and cats using positive reinforcement and science-led methods. I’ve worked with rescue organisations and shared my life with animals for as long as I can remember. I currently have two young horses raised with R+, a retired thoroughbred who challenged everything I thought I knew, two rescue cats, and a rescue dog.
“Ethical breeding” is a phrase that’s widely used, but rarely clearly defined. In practice, many breeding decisions are still driven
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